Sales glossary

    What is a call disposition?

    Also called: Call outcome code

    A call disposition is the outcome a rep logs after a call, such as no answer, voicemail, not interested or meeting booked.

    How dispositions work

    After each call, the rep picks an outcome from a fixed list in the dialer or CRM. A typical list includes no answer, busy, wrong number, left voicemail, reached a gatekeeper, connected but not interested, call back later and meeting booked. Many lists add codes for do-not-call requests or bad data. In call centers the same idea is often called a wrap-up code. The disposition usually triggers what happens next, such as a follow-up task, the next step in a cadence or removing the number from the list.

    Example

    An SDR reviews a week of dispositions and sees that most connected calls end as 'not interested' within the first minute. She rewrites her opener to give a specific reason for calling, practices it against an AI prospect, and compares the next week's dispositions with the last.

    Why it matters

    Dispositions turn a day of calls into data. Managers use them to work out connect rate and how many conversations become meetings, to see which lists and calling times work, and to spot problems such as many wrong numbers from one data source. They also keep follow-up honest: a prospect who asked for a call back next quarter only gets that call if someone logged it. The data is only useful if reps pick codes consistently, so keep the list short and agree on what each code means.

    What it tells you about your calls

    Your own dispositions show where your calls end. Lots of 'not interested' outcomes straight after connecting point to the opener; lots of 'call back later' outcomes may mean you're accepting brush-offs too quickly. Look at the pattern for a week, then practice the moment where most of your calls stop, such as the first ten seconds or the first objection, until it holds up better.

    Call disposition: common questions

    What are common call disposition codes?

    No answer, busy, wrong number, left voicemail, reached gatekeeper, not interested, call back later, meeting booked and do not call. Teams adjust the list to fit their own process.

    What's the difference between a call disposition and a call note?

    A disposition is a single outcome picked from a fixed list, so it can be counted and reported. A note is free text with the details, such as what the prospect said and when to call back.

    Practice it before it counts

    Run the call this term describes against an AI buyer and get it scored after you hang up. 250 free credits, no card.