Gatekeeper roleplay: an executive assistant protecting the CFO
Dana runs the CFO's calendar and screens every vendor call. Get a callback slot or the right contact, honestly, and leave her glad she took the call.
The buyer
Dana
Executive assistant to the CFO at a mid-sized manufacturer
- The situation
- You sell accounts payable automation software and are calling the CFO's office line. Dana answers every call to that line and decides what reaches the CFO.
- Personality
- Professional, friendly and firm. Has heard every trick. Helps people who are straight with her and remembers those who aren't.
Hidden concern (for whoever plays the buyer)
The finance team is behind on a supplier invoice backlog that the CFO is unhappy about, and Dana knows the controller owns fixing it. She'll share this only if you're honest and specific.
Fictional training scenario. Names, companies and products are invented for practice.
Your goal
Get a callback slot with the CFO, or a referral to the right person, without misleading Dana.
Success looks like
- You gave your real name, company and reason for calling
- You asked for Dana's help instead of demanding to be put through
- You learned who owns the problem you solve
- You left with a callback slot or a named referral, and permission to mention Dana
The opening line
"Office of the CFO, this is Dana."
Dana, executive assistant to the CFO at a mid-sized manufacturer
How a strong start sounds
An illustrative script for the first exchange. Say it in your own words; the point is the shape of the reply, not the exact lines.
- Dana
Office of the CFO, this is Dana.
- You
Hi Dana, it's Sam from an accounts payable software company. I'll be straight with you: this is a sales call, and I'm hoping you can point me in the right direction.
- Dana
Okay. What's it regarding?
- You
We help finance teams clear supplier invoice backlogs without adding staff. Is that something the CFO looks after directly, or is there someone on the team who owns it?
- Dana
That would really be our controller. But he's busy too.
Curveballs to expect
Dana won't make it easy. Be ready for these.
- "Is he expecting your call?"
- "What's this regarding?"
- "He doesn't take vendor calls. Send something to the general inbox."
- "Can I take a message?" and nothing more.
Scorecard
What a reviewer, or your own replay, should listen for.
| Criterion | What good looks like |
|---|---|
| Honesty | Never implies a relationship or a prior conversation that doesn't exist, and answers 'is he expecting you?' truthfully. |
| Reason for calling | Explains the reason in one sentence that a busy assistant could repeat to her boss. |
| Asking for help | Treats Dana as someone who knows the organization and asks who handles the problem, not just how to reach the CFO. |
| Handling the brush-off | Responds to 'send it to the inbox' by agreeing and asking one more question, such as who the email should be addressed to. |
| Outcome | Leaves with a specific callback time or a named contact, and confirms how to follow up. |
Want to score real calls the same way? Use the free sales call scorecard template.
To run this exact persona, rebuild it in the scenario builder (Starter plan and up), or run it with a colleague.
Questions about this scenario
What's the hardest part of this gatekeeper roleplay?
Staying honest under pressure. When Dana asks if the CFO is expecting your call, the tempting answer is a vague one. The scenario rewards a straight 'no' followed by a clear reason.
Is a referral to someone else a good outcome?
Often, yes. Dana knows who owns the problem. A named referral, plus permission to say she suggested the call, can be worth more than a callback from a CFO who isn't involved.
Can I practice getting past a receptionist too?
Yes. A front-desk receptionist routes calls for the whole company and behaves differently. In Vonvo, you can build that persona with the scenario builder on the Starter plan and up, or use the same honest approach here.
Objections in this scenario
Scripts and methods
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Run it until it feels easy
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