"Just send me your pricing"

    What to say when a prospect asks you to "just send me your pricing"

    "Just send me your pricing" is often a screening question. The buyer wants to know whether you are in the right range before they spend time on a conversation, which is a fair thing to want, and the worst response is to dodge it. It can also be a brush-off, a procurement step, or a buyer collecting quotes who has mostly decided already. The tricky part is that a number without context invites the wrong comparison. If your pricing is public, say so and share it. If it depends on scope, give an honest range and the two or three things that move it. Then ask what they plan to compare it with, so the number lands next to the right thing.

    Why buyers say it

    • They want to rule you in or out on cost before spending time on a call.
    • They are gathering quotes from several vendors and need a number for a spreadsheet.
    • They have sat through sales processes that hid the price until the end, and they are tired of it.
    • It is a polite way to end the call that sounds like interest.
    • Someone above them asked for a rough cost before agreeing to look further.

    5 ways to respond

    Say them in your own voice. The goal is a real answer, not a clever comeback.

    1. 1.Answer straight, then add context

      Value-based
      Of course. Plans start at [starting price] a month and go up with [what drives it]. So I can tell you which one you'd really be comparing, how many people would use it?

      Giving a real number straight away builds trust that a dodge never will. The single question that follows makes sure they compare the right plan, rather than the cheapest or the most expensive one on the page.

    2. 2.Give a range and what moves it

      Happy to. The cost depends mostly on [factor one] and [factor two], so teams your size usually land between [low] and [high]. Which of those two would be more useful to pin down?

      When pricing depends on scope, a range plus the factors behind it is honest and useful. It shows you are not hiding anything, and asking which factor to pin down turns a one-way request into a short conversation about their needs.

    3. 3.Ask what they will compare it with

      Sandler
      Sure, I'll send it over. When it lands, what will you be comparing it with: another quote, a budget you've set, or what you pay for this today?

      A price on its own means little until you know its reference point. A competitor quote, a fixed budget and the cost of the current setup each call for a different follow-up, and the buyer usually tells you which one applies.

    4. 4.Ask what the number will help them decide

      NEPQ
      No problem. Just so I send the right numbers, what will you do with them? Is this to see if it's in range, or is there a decision coming up?

      Knowing what the price is for tells you where the buyer is. Checking the range and deciding next month are very different situations, and the question helps you send something that fits rather than a generic price sheet.

    5. 5.Ask who else will see the number

      MEDDPICC
      Will do. Is it just for you, or will it go to someone else as well, like whoever signs off the budget? If it's going further, I'll add a two-line summary of what's included so it makes sense without me there.

      Pricing is often forwarded to someone who was not on the call. Asking who will see it tells you who else is involved in the decision, and a short summary of what is included means the number arrives with its context instead of being compared with a smaller plan elsewhere.

    What to avoid

    • Refusing to share pricing until they agree to a meeting. It reads as hiding something and often ends the conversation.
    • Sending a price sheet with no context, so they compare your largest plan with a competitor's smallest.
    • Quoting a number you will have to walk back later because you guessed at the scope.
    • Offering a discount before they have even seen the price.
    • Following up with "did you get a chance to look at the pricing?" and nothing new to say.

    Questions that keep the call going

    • "What will you be comparing it with?"
    • "How many people would use it?"
    • "Is there a budget range you are working within?"
    • "Is this to check the range, or is a decision coming up?"
    • "Who else will look at the numbers?"
    • "If the price is in range, what would you want to know next?"

    Try it: type your response

    The buyer says "Just send me your pricing". Write what you would say back, then check it against the advice on this page.

    Pick an objection

    Buyer

    "Just send me your pricing"

    Aim for 12 to 60 words.0 words

    Quick text check scored with simple rules. In Vonvo, voice calls are scored by AI on a full scorecard.

    What the check looks for

    • Acknowledges first20 pts

      Open with a few words like "That's fair", "Makes sense" or "I understand".

    • Asks an open question25 pts

      Ask what, how, which, who or when, or offer an either-or choice, then stop talking.

    • Doesn't argue15 pts

      Drop "but" after your acknowledgment, and skip "actually" and "to be honest".

    • No early discount or pressure15 pts

      Leave discounts, "today only" and deadlines out of your first answer.

    • 12 to 60 words10 pts

      Keep it between 12 and 60 words.

    • Explores what the price is measured against15 pts

      Ask what they are comparing it to, or what the problem costs them, before you talk numbers.

    Questions about this objection

    Should I share pricing on a first call?

    If your pricing is public or you can give an honest range, yes. Dodging the question costs more trust than the number does. Pair it with one question about what they are comparing it with.

    What if our pricing depends on scope?

    Give a realistic range and name the two or three things that move it, such as team size or contract length. Then offer to narrow it down once you know a little more. A range is an answer; "it depends" on its own is not.

    How is "send me your pricing" different from "it's too expensive"?

    "Send me your pricing" comes before they know the number and is usually about screening. "It's too expensive" comes after, and is about value relative to price. The first calls for a straight answer with context; the second calls for finding out what they are comparing against.

    How can I practice pricing questions?

    Practice giving the number calmly and then asking one question, because the urge to justify the price before they react is strong. Vonvo lets you roleplay this by voice with an AI buyer persona and get each call scored with feedback.

    Related objections

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