Sales glossary

    What is conversation intelligence?

    Conversation intelligence is software that records, transcribes and analyzes sales calls to support coaching, deal reviews and forecasting.

    What it does

    Conversation intelligence tools connect to a team's phone calls and video meetings, record and transcribe them, and analyze what was said. Typical features include searchable transcripts, talk-to-listen ratios, topic and competitor mentions, call summaries and alerts when a deal shows risk. Managers use them to review calls without sitting in, and leaders use the patterns across many calls to understand what is happening in the pipeline.

    Example

    After losing a deal, a manager searches the recorded calls for the moment pricing came up, finds the rep answered the price objection before asking a single question, and sets up a practice session on that objection for the following week.

    Why teams use it

    Without recordings, coaching depends on a manager joining a few live calls or relying on the rep's own account of what happened. Recording real calls makes coaching more objective: you can play back the moment a deal turned and talk about it. The limitation is that it only analyzes calls that already happened, with real buyers. That's why many teams pair it with practice, so reps can rehearse the moments that went wrong before the next real call.

    Conversation intelligence vs practice tools

    Conversation intelligence looks backward at real calls; roleplay and practice tools look forward. Some vendors now offer both. If you're comparing options, decide first which problem you're solving: insight into real deals, or more repetitions for reps. Vonvo focuses on practice. It scores roleplay calls and the real calls you run through its live coaching, but it doesn't import recordings from other tools yet.

    Conversation intelligence: common questions

    What's the difference between conversation intelligence and call recording?

    Call recording just stores the audio. Conversation intelligence adds transcription and analysis on top, such as topics discussed, talk ratios, summaries and patterns across many calls.

    Is conversation intelligence the same as revenue intelligence?

    They overlap. Revenue intelligence usually combines conversation data with CRM, email and pipeline data to give a view of deals and forecasts. Conversation intelligence focuses on the calls themselves.

    Practice it before it counts

    Run the call this term describes against an AI buyer and get it scored after you hang up. 250 free credits, no card.