Sales glossaryCommon in sales interviews

    What is an account executive?

    Also called: AE

    An account executive (AE) is the salesperson who runs discovery, demos and negotiation, and owns closing the deal.

    What an account executive does

    An account executive takes a qualified opportunity and turns it into a signed deal. That usually means running a deeper discovery call, tailoring a demo or proposal to what the buyer said, bringing in other people from both sides, handling objections, negotiating terms and getting the contract signed. In many teams the AE also sources some of their own pipeline, and in smaller companies they may handle every step from first call to renewal. AEs are typically measured on revenue closed against a quota.

    Example

    An AE takes over a meeting booked by an SDR, learns in discovery that the buyer's team loses a day a week to manual reporting, shows only the reporting features in the demo, agrees on a dated plan with the buyer and her finance lead, and closes the deal before the end of the quarter.

    Where the AE fits

    In a common setup, an SDR or BDR books the first meeting, the AE runs the sales process, and an account manager or customer success manager looks after the customer after the sale. The AE is the person accountable for the forecast: which deals will close, when, and for how much. That makes qualification just as important as presentation, because a full pipeline of poor-fit deals still misses the number.

    How to build AE skills

    Good AEs ask more than they pitch. Practice discovery questions that uncover the business impact of a problem, then practice a demo that only shows what matters to that buyer. Negotiation and the 'I need to run this by my boss' stall are worth rehearsing too, because they are where many deals slow down. If you are interviewing for an AE role, expect a roleplay that covers discovery or a mock close, and be ready to talk through your quota attainment.

    Account executive: common questions

    What's the difference between an AE and an account manager?

    An account executive wins new business. An account manager looks after existing customers, handles renewals and finds ways to grow those accounts. Some companies combine the two roles.

    How do you move from SDR to AE?

    Usually by hitting your meeting targets consistently, learning the AE's side of the process (discovery, demos and negotiation) and showing you can run those conversations. Shadowing AE calls and practicing discovery and closing roleplays helps you make the case.

    Practice it before it counts

    Run the call this term describes against an AI buyer and get it scored after you hang up. 250 free credits, no card.